What is direct mail? In short, it's a key marketing strategy used to attract prospective clients using tailored mail pieces to catch their interest. These pieces are often personalized and creative by design. Sending out direct mail to a carefully researched clientele base is a great way to promote a business and make that first step towards fostering good customer relations. A lot can be said on a postcard, but it's not the quantity of information, but rather the content. If the message doesn't connect with the customer on a meaningful level, then it is back to square one.
When a client opens their mailbox and pulls out their stack of bland and forgetable mail, a carefully thought out direct mail piece should be one that demands attention.
TYPES OF DIRECT MAIL
Postcards
Self Mailers
Catalogs
Packaged Mailings
Newsletters
CREATIVE MAILING
Personalize by client name
Use full color printing
Die cut your mailing
Use untraditional stock
Try a spot UV coating
DIRECT MAIL IS MORE THAN A BUSINESS TRANSACTION
It's about making a connection with the person that receives that postcard, letter or catalog. There is an exciting aspect in receiving something special with your name on it through the mail. It's a small but meaningful way in which a business can make a great first impression.
Advance Print & Graphics 4553 Concourse Drive Ann Arbor, MI 48108
